Firstly… Wow! Cynthia’s content was not only detailed, but well presented and thought out for her audience. I have to admit, going into the webinar I wasn’t expecting much (not any slight on Cynthia, I’ve just never taken part in a free information webinar before, so my expectations were low).
What I got out of the webinar was a much better understanding of the framework needed to assess and take advantage of Web 2.0 in your daily CI tasks, be they gathering, analyzing or distributing information and insight.
I wont post the full deck here, but I will take one of the slides that neatly summarizes Cynthia’s main points and reproduce it here. When the recorded presentation becomes available you can get the full low-down. (Guessing it will be here when that happens). Link to the archive is here.
As I mentioned, I pulled out some good insight for myself and how we’re using portions of Web 2.0 at Microsoft.
- Content & Information is moving towards Collaboration and Knowledge. E.G. as people interact, knowledge is harnessed via the interaction, rather than just collection.
- Web 2.0 can have a massive effect on how we currently plan and project manage. Prioritizing the right forms of Web 2.0 information sources at the right time.
- There is still a need for a clear framework for collection and idea of what you end result you are looking for – otherwise you end up with the firehose, rather than a funnel.
And one caveat:
- There is an increased risk of over-estimating trends with Web2.0 via an echo chamber or multiplier effect.
Definitely keep an eye out for when Cynthia delivers this presentation again, it was well worth my time – even at 11pm here in Singapore.. and that’s a rare occurrence!
**As a side note: I think Web 2.0 should be renamed “the Web” (Web 2.0 is what the Internet is all about now). I think there is just as much jaded concern and mistrust around Web 2.0 as there was for “e”-everything back during the Bubble.