Follow-up: Dow Jones Webinar, The Impact of Web 2.0 on Competitive Intelligence

Dow Jones presented a free webinar on the topic, The Impact of Web 2.0 on Competitive Intelligence last night (for me). The session features Knowledge inForm’s Cynthia Cheng Correia.

Firstly… Wow! Cynthia’s content was not only detailed, but well presented and thought out for her audience. I have to admit, going into the webinar I wasn’t expecting much (not any slight on Cynthia, I’ve just never taken part in a free information webinar before, so my expectations were low).

What I got out of the webinar was a much better understanding of the framework needed to assess and take advantage of Web 2.0 in your daily CI tasks, be they gathering, analyzing or distributing information and insight.

I wont post the full deck here, but I will take one of the slides that neatly summarizes Cynthia’s main points and reproduce it here. When the recorded presentation becomes available you can get the full low-down. (Guessing it will be here when that happens). Link to the archive is here.


As I mentioned, I pulled out some good insight for myself and how we’re using portions of Web 2.0 at Microsoft.

  • Content & Information is moving towards Collaboration and Knowledge. E.G. as people interact, knowledge is harnessed via the interaction, rather than just collection.
  • Web 2.0 can have a massive effect on how we currently plan and project manage. Prioritizing the right forms of Web 2.0 information sources at the right time.
  • There is still a need for a clear framework for collection and idea of what you end result you are looking for – otherwise you end up with the firehose, rather than a funnel.

And one caveat:

Definitely keep an eye out for when Cynthia delivers this presentation again, it was well worth my time – even at 11pm here in Singapore.. and that’s a rare occurrence!

**As a side note: I think Web 2.0 should be renamed “the Web” (Web 2.0 is what the Internet is all about now). I think there is just as much jaded concern and mistrust around Web 2.0 as there was for “e”-everything back during the Bubble.


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