I love Jessica Hagy’s work! Always insightful, quirky and the right mix of dry, black humour that I really get a kick out of.
It also reminds me that we can look at this posting as a representation of what CI practitioners have to do. One commenter got it spot on. B should equal “what you have to do”.
Being in CI often means you have to reach out of that comfort zone to connect with people who have the information you need. Expanding your network, and your workload or coverage is fantastic insurance for any lone-CI practitioner.